This phrase that we all know, and love (or hate), is a staple in Thai vernacular to get a simple point across.
SAME SAME BUT DIFFERENT
essentially means it’s fundamentally different with the slightest similarity, but who cares?
( Feel free to drag this t-shirt )
You’re not paying for the logo. You’re paying for quality.
Choose clothes that are worth it
( Feel free to drag this too )
Fair pricing is real. We prove it.
Wear the alternative to overpriced brands.
Same style, different rules.
Time to change the game — shop with transparency.